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Wednesday, 02 November 2011 16:12

Danforth Holiday Cheer 2011

Our Danforth Holiday Cheer 2011 is based on our event from last year but with a change based on feedback from the members who participated last year.  The following outlines the details for this event and the deadline to confirm your participation:

Danforth Holiday Cheer 2011
Saturday, December 3, 2011
Time: 2:00pm to 5:30pm
Location: Any interested Danforth BIA member business!
Once again, the Danforth BIA has secured a sponsorship from Churchill Wine Cellars - distributors of many fine Canadian and international wines.  Our Holiday Cheer event is designed to encourage consumers to come to our area for an afternoon of holiday shopping, eating, and sampling wines in each of our participating businesses.  The Danforth BIA will sell Holiday Cheer passports to consumers for the low price of $5.00.  Each passport allows the consumer to sample the wines being offered at each location.  The Danforth BIA provides each participating business with the wine, glasses, a server to oversee the wine sampling and we handle the paperwork necessary to secure your Special Occasion Permit.  The Danforth BIA will also be promoting this event through a half page ad in NOW magazine's special holiday issue out on Thursday, December 1; through the distribution of 10,000 postcards to local residents; media releases and any pre-media coverage that we can secure.
Last year we hosted this event on a Friday evening.  It was a wonderful night but many of our members suggested that they would prefer to have this event on a Saturday afternoon.  So that's what we are doing this year.  This allows for businesses to participate during their regular Saturday hours and we hope the change will encourage an even higher volume of consumers.

Member Businesses who wish to participate:
If you wish to participate you need to do the following:
1. Let me know of your interest on or before Friday, November 4, 2011 - you can e-mail me at This email address is being protected from spambots. You need JavaScript enabled to view it. or phone 416-429-4479
2. Pay the $75.00 cost for your Special Occasion Permit.  Again, the BIA will do all of the necessary paperwork etc. in order to secure these permits
3. Provide me with your logo so that your business will be included in all print marketing pieces and on the passports
4. We encourage participating members to make the most of this opportunity by doing your own pre-promotion to your favourite customers in advance of the event.
5. Each participating business will be asked to provide their own table to serve the wine, ice if needed to chill the white wines, and, if you wish, provide small edibles for your customers to enjoy.

Restaurant Members:
You too are able to participate in this event.  The permit will be organized through your existing liquor license.  You can use this opportunity to promote your restaurant's special holiday menus etc.  Last year, the restaurants that participated served the wine samples to any of their diners who showed their passports.  Because we are moving this event to Saturday afternoon you may wish to offer a special lunch/brunch menu for this day.

In addition to the above, the BIA will work on creating a wonderful setting for the Holiday Cheer event with strolling carolers, a special guest appearance or two, some special give-aways for consumers who purchase a Holiday Cheer passport.  We will also unveil our area Holiday decor on this day.

Thanks so much for taking the time to read this notice and I do hope that many of you will decide to participate in this event and kick-off a successful holiday season in our Danforth BIA.



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