Good Afternoon All,

Below is the link to the KPMG report that was released yesterday highlighting the significant shifts happening with consumers supporting Canadian products. I would recommend taking a few minutes to read through the report. There are some interesting results. A couple that stand out:

• 93% of Canadians would like businesses to identify and promote their Canadian products
• 85% say that the current situation with the US has prompted them to support more local producers and companies
• 77% say they will buy Canadian products even if they cost more

There are other points in the report - so again, worth a read.

https://kpmg.com/ca/en/home/media/press-releases/2025/02/canadians-want-retailers-to-highlight-local-products.html

Susan