Good Afternoon Folks,
In the past few weeks we've been working on a promotional campaign with TABIA and Berners Bowie Lee (BBL) ad agency. BBL have donated their time to create the Buy Toronto Time campaign.
The idea is to put a new spin on the Buy Local/Support Local messages that we've been using for the past year. The message in this campaign is:
SMBs are the heartbeat of neighbourhoods. Let's rally people around these beloved businesses. By supporting them, we can buy them enough time to survive until some sort of normality returns.
BBL has reached out to their various contacts and have secured donated airtime on radio and TV, billboard spaces, printers etc. BIAs across Toronto will be participating.
Today I'm asking you to help with the posters that will be created for each business. Attached is a mock-up of the design. The poster will be 24"x18" and we are asking all businesses to put it in their windows. The poster you receive will be personalized for you - your business name, year you started the business and the name of our BIA - Broadview Danforth BIA.
In order to personalize your poster I need each of you to click on the link below and fill in the information requested. Once you've done that your poster will be designed and delivered to me and I will deliver to you. We're aiming to have the posters ready for delivery around the May long weekend.
It will take each business less than a minute to fill it in:
1. The business name that will appear on the poster
2. The year the business was founded
3. The BIA in which the business resides - Broadview Danforth BIA
4. Your email address
If you can do this as soon as possible that would be great - we would need your information no later than 5 p.m, Monday, May 10th.
Thank you all for helping to do this - it's greatly appreciated.